Shibu A Daniel

North Brunswick, NJ

(732) 322 1637

shibuadaniel@gmail.com

Objective

Senior Product Designer seeking to contribute in the AI-driven design space, with a focus on turning emerging AI capabilities into intuitive, high-impact product experiences through user research, interaction design, and systems thinking.

Summary

  • Builder/Maker
  • 20+ years of experience as a User Experience Designer
  • Last 18 years in the financial sector, working with very large financial institutions
  • Analytical, creative, detail-oriented, hands-on, and team player
  • Experienced in product development and key contributor in multiple product launches from conceptualization through full life cycle, including post-release activities
  • Experienced in dealing with complex, very large data sets
  • Experienced in both retail and institutional platforms
  • Experienced in leading multi-disciplinary UX teams
  • Experienced in agile methodology (both design and development cycles)
  • Experienced in design thinking, product evangelization, and user adoption management

Work Experience

  • 2020 - Current Vice President, Product Designer, BNY
  • 2019 - 2020 Contract Position, Senior Product Designer, Financial Institution
  • 2014 - 2019 Principal, UX Designer, BNY Mellon
  • 2010 - 2014 Vice President, UX Designer, JP Morgan Chase
  • 2004 - 2010 Architect, UX Designer, Pershing LLC, BNY Mellon
  • 2000 - 2004 Senior Usability Engineer, iNautix Technologies (Division of Pershing)
  • 1999 - 2000 Usability Engineer, Hartford Life Insurance
  • 1998 - 1999 Usability Engineer, PRT Barbados
  • 1997 - 1998 Usability Engineer, Riverrun Software Group
  • 1996 - 1997 Usability Engineer, NIC Government of India

Major Initiatives

BNY Mellon

  • Enterprise Design System: Team lead and key contributor for implementing a UI design system across applications. Responsibilities included UX design, design sprint scrum facilitation, front-end development support, standards and guidelines, training, and governance.
  • Foundational Services (UI): Responsible for UX deliverables for common shared services such as dashboard framework, alerts and messaging, task management, and workflow automation.
  • Re-engineering Legacy Applications: Led UX for migration and on-boarding of multiple applications into the BNY Mellon enterprise platform (NEXEN Gateway) to provide a unified client and internal experience.
    • Activities included design thinking sessions, contextual inquiries, low/high fidelity prototyping, usability testing, and development support.
    • Re-engineered applications included trading, cash management, investment and portfolio management, asset servicing, and client inquiry management.

JP Morgan Chase

  • Trading Redesign: Redesigned the trading experience for retail investors.
    • Activities included focus groups, stakeholder interviews, competitor analysis, low/high fidelity prototyping, usability testing, and development support.
  • CSR Workstation: Lead designer for a customer service representative workstation for Chase Mortgage.
    • Activities included contextual inquiries, focus groups, low/high fidelity prototyping, and usability testing.

Pershing LLC

  • NetX360 product development: Key contributor across ideation, concept generation, prototyping, usability testing, development support, and post-release activities.
    • Responsible for UX deliverables in trading, portfolio management, performance management, multi-custodial data, CRM/contact management, task management, and workflow automation.
  • Managed Accounts platform redesign: Team lead for redesign efforts.
    • Activities included stakeholder interviews, competitor analysis, focus groups, contextual inquiries, low/high fidelity prototyping, usability testing, and development support.
  • Third-party vendor integrations for portfolio management, prospect management, enterprise billing, and enterprise workflow.
  • Re-engineering legacy applications including asset movements, account transfers, enterprise billing, and online balancing.

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